Product Description

In 1995, Toyota debuted a hybrid concept car at the Tokyo Motor Show, with testing following a year later.[24] The first Prius, model NHW10, went on sale on 10 December 1997.[25][26] The first-generation Prius (NHW10) was available only in Japan, though it has been imported privately to at least the United States, United Kingdom, Australia,[failed verification][dubious – discuss] and New Zealand.[27]

The first-generation Prius, at its launch, became the world's first mass-produced gasoline-electric hybrid car. At its introduction in 1997, it won the Car of the Year Japan Award, and in 1998, it won the Automotive Researchers' and Journalists' Conference Car of the Year award in Japan.

Production commenced in December 1997 at the Takaoka plant in Toyota, Aichi, ending in February 2000 after cumulative production of 37,425 vehicles.[28]

The NHW10 Prius styling originated from California designers, who were selected over competing designs from other Toyota design studios.[26]